What is XOXO PreOwned?

It's a completely new pre-owned dealership experience.  XOXO PreOwned plans to roll out regionally toward a national footprint starting in 2010 and the Motivations Media team is handling the branding, design, and promotion of this exctiting new way of selling cars.

This concept targets the buying preferences of the real decision-makers of the modern household in the new economy: Women - who make up 52% of the population and drive roughly 78% of auto buying decisions.

Here's a sample of the in-store experience
(A concept test, not the final product):

This tongue-in-cheek video is designed to provide an overview of the new XOXO PreOwned dealerships' straightforward and transparent approach to car sales. The Fairy Godmother (think the over-the-top fun Fairy Godmother from Wicked, rather than Wizard of Oz) explains how the buying process works in a quick three minutes on a big screen in the dealerships' mini theater so customers know exactly what to expect as they find their next car (think of it like the ride welcome videos at your favorite theme park).

And hasn't everybody wanted their own Fairy Godmother to help them out at some point?

With branding campaigns being built right now, the creative work includes:

• XOXOPREOWNED.COM, a branding site that will direct customers to their closest XOXO PreOwned dealership, and also act as a virtual store where they can purchase their vehicle and then pick it up at their closest brick & morter location.
• Complete television, radio, Internet and social media campaigns.
• Print graphics for local promotions and ads.
• Signage graphic design.
• Additional custom design and creative support as needed.