One of the Los Angeles regions' most recognizable dealer campaigns ever, we took a unique approach to rebranding the dealership, with its new slogan "World Famous Beverly Hills BMW" as it's core.

To kick things off, we closed down the street in front of the Colosseum in Rome, Italy to shoot the first spot (making the point that "You can't say you're World Famous and shoot it in Pacoima or something"). Of course, after establishing the tone, we ended up shooting the second spot at a water treatment plant in Van Nuys. They last two were shot on the lot at Universal Studios.

For technical fans, the Rome spot was one of the first spots ever to shoot with the Sony F900 24P CineAlta camera. We couldn't even back up the footage to the same format because we had the only camera in Southern Europe with us in Rome, and someone else had the only 24P capable deck with them in Milan (and no second deck to run an identical dub anywhere closer than London). No stress on that shoot!